Big data

Big data is the term for very large amounts of information, often too big for a normal spreadsheet. Think of every click on a national retailer's website or every tap on a transport card. Most small businesses don't have big data. They have useful data in many small places, like orders in Shopify, bookings in Fresha, emails in Gmail, and notes in a spreadsheet. The value for a small team comes from connecting those sources, not from size. When your data lives in one home, AI can answer questions across all of it. Collecting more data than you'll use only adds cost and privacy risk, so keep what helps you run the business.