Marketing analytics

Marketing analytics is looking at the numbers behind your marketing to see what brings in customers and what doesn't. That means things like email opens, ad clicks, Instagram reach, and which posts led to a sale. For a small team, the hard part isn't the maths. It's that the numbers sit in Meta, Klaviyo, Shopify, and Google, and pulling them together takes hours. We work with a four-person social media agency that built 18 monthly client reports by hand from Meta and Instagram numbers, which took two full days a month. Now the reports pull the numbers and draft the commentary, and it takes half a day. The account lead still writes the strategy notes, because the numbers can't say what to try next.