Product descriptions for every drop, written from your spec sheets
A new drop means dozens of product pages before anything can sell. An AI helper reads the maker's spec sheet for each piece and drafts the description, the care notes, and the size guide in your label's tone, ready to check in Shopify. Marlow & Thread, a two-person slow fashion label in Melbourne, now gets a drop of 30 pieces live in 2 days instead of 6. Fit notes still come from the founder trying each piece on.
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Jobs an AI helper takes off a small label
Product descriptions
Drafted from the spec sheet's fabric, cut, and colourway details, in the voice your customers already know from your site.
Care notes and size guides
Washing instructions and measurements laid out the same way on every page, so customers stop emailing to ask.
Launch emails and captions
The drop email in Klaviyo and the Instagram captions drafted from the same notes, so the launch is written in one sitting.
Sizing questions in DMs
First replies to 'will this fit me' messages drafted from your size guide and fit notes, waiting for you to check and send.
Where a small label’s week goes
For a small label, the design is the fun part. Then comes the writing. Every piece in a drop needs a product description, care notes, a size guide, and photos placed in Shopify. Then the launch email, the Instagram captions, and the stream of DMs asking whether a size 12 will fit. Two people can lose most of a week to it, and the drop sits finished in the studio while they type.
What an AI helper does here
An AI helper (the industry calls it an agent) is AI set up to do one job the same way every time. For a label, the job is the first draft of every product page. We give it your maker’s spec sheet format, your best past descriptions, and the words your label uses for fabric and fit. When a new spec sheet arrives, the AI helper drafts the description, the care notes, and the size guide for each piece and puts them into Shopify as drafts. You read, correct, and publish.
What it did for Marlow & Thread
We work with Marlow & Thread, a two-person slow fashion label in Melbourne. Each new drop of 30 pieces needed product descriptions, care notes, and size guides, all written by hand. Now an AI helper drafts them from the maker’s spec sheet in the house tone. A drop goes live in 2 days instead of 6. The fit notes still come from the founder trying on each piece, because no spec sheet says whether a sleeve runs long.
What only the founder can judge
The AI helper only knows what the spec sheet and your notes tell it. It doesn’t know a linen blend creases more than the photos show, or that your customers size up in your pants. Anything about fit, fabric feel, or sustainability claims needs a person who has handled the piece. It also won’t answer a DM on its own, because a sizing answer that’s wrong turns into a return.
If your drops sit finished while you write, get your AI Starter Plan and tell it where the days go.
Related
Read about our AI helpers service, and how we help small teams in fashion.
Small teams we work with
Common questions
Will the descriptions sound like every other label?
Can it write fit notes?
Does it work with Shopify?
What does it cost?
What if the spec sheet is wrong?
Get your next drop live sooner
Tell us how a drop goes from samples to live in your label. Get your AI Starter Plan and you'll see where an AI helper saves the most days.
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